The First & Last Step In Printing

The case for business cards

December 26th, 2016 Posted in Business Cards

In this information age, digitisation has taken over the business world: from the signing of contracts, the sending of emails to meetings and networking. Despite the digitisation of many processes, business cards are one thing which digital will not fully replace anytime soon.

Four reasons business cards are still important:

  1. Exchanging contact details digitally is impersonal

Networking offers the opportunity to make connections which could never have come about. When you interact with someone new, sending your contact information using an SMS or email on the spot might be quick but it is impersonal. Business cards enable engagement through the creation of a significant memory of the encounter.

  1. Effective direct marketing tool

Businesses can generate leads and prospects through email marketing, search engine optimization and paid media. These media channels, however, are not as effective as an in-person meeting sealed with a handshake along with the exchange of business cards.

  1. A business card is the first impression of your brand

First impressions matter. You won’t have to spend too much time explaining who you are, what you do and what your company is about – business cards will do that for you. A professional business card designed by us are bound to make a good and lasting impression of your brand.

  1. Creative business cards get shared – continuing to market for you

A business card is a tangible object that a potential prospect leaves the encounter with. Your brand stays with them. Meeting prospective clients and exchanging email addresses and phone numbers can just end there. However, creative business cards open up the potential for it to be shared and shown to other people- putting you and your brand in front of additional prospects.

If you are looking for a printing company in Sandton to handle all your printing requirements, from black and white copies to full-colour printing, we have the solution for you. Please get in touch with Minuteman Press Fourways for printing quote.

Comments are closed.