The First & Last Step In Printing

Five reasons why postcards are still relevant in the digital age

October 17th, 2016 | Comments Off on Five reasons why postcards are still relevant in the digital age | Posted in Postcards

Could postcards still be relevant? In this day and age, everything is digital and that includes your marketing. Yes, marketing your business online is a cost-effective and efficient way to get your brand out there, but there is something to be said for marketing with postcards. Here are five reasons why postcards are still relevant.

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Marketing with Postcards

June 13th, 2016 | Comments Off on Marketing with Postcards | Posted in Postcards

A blast from the past

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Postcards in Fourways

December 7th, 2015 | Comments Off on Postcards in Fourways | Posted in Postcards

Although email, ebrochures and ebooks have become a popular means of marketing, it has not eradicated the use of printed paper as marketing material. Postcards for example, have been used as a means of communication between friends and family for a long time.

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Tips for Advertising Your Fourways Business with Postcards

June 22nd, 2015 | Comments Off on Tips for Advertising Your Fourways Business with Postcards | Posted in Postcards

Postcards offer a cost effective way to advertise a business. Effectively, those who make use of postcards for marketing will be putting their advert and business information directly into the hands of their target audience. Of course it can be overwhelming to decide on the design and what information to include on the postcard and this is where a professional designer can come in handy.

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Advertising with postcards in Fourways

September 8th, 2014 | Comments Off on Advertising with postcards in Fourways | Posted in Postcards

The only way to make sales in today’s competitive market is to advertise, advertise and advertise. Advertising your business with postcards in Fourways is bound to be a huge success. Why? Because postcard advertising has stood the test of time and even though we live in a largely digital world, a lot still has to be said about printed marketing material.

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Marketing Your Business with Postcards

July 14th, 2014 | Comments Off on Marketing Your Business with Postcards | Posted in Postcards

The advent of online marketing has deceived some people into thinking that postcards are no longer an effective marketing tool.  Nothing could be further from the truth. The fact is postcards remain one of the most effective and economical ways to reach your customers through direct-mail marketing.

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Enjoy success with postcard marketing

October 21st, 2013 | Comments Off on Enjoy success with postcard marketing | Posted in Postcards

There are still so many companies in South Africa who make use of postcard marketing to reach their audiences and ultimately convert leads into sales. Many of South Africa’s leading and important sectors make use of direct-mailing campaigns including insurance companies, the real estate sector and retailers, to name a few. Of course merely sending out random mailers won’t yield the results you need and demand.

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5 reasons why your new Fourways company needs postcards

March 4th, 2013 | Comments Off on 5 reasons why your new Fourways company needs postcards | Posted in Postcards

When you’re starting a new company in Fourways, you want to get your name and products out there quickly so you can start to grow your business. The only problem is that you probably don’t have the resources to spend as much on marketing materials as your competitors! Postcards are the perfect solution for you – here are five reasons why:

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Photo postcards – snapshots of yesterday

May 25th, 2011 | 1 Comment | Posted in Postcards
Vintage Real Photo Postcards or RPPC, for short, are perhaps the most desired cards that passionate postcard collectors hunt and collect. The reason for their appeal is that by their very nature there are at best only limited quantities of any particular event, view or subject since they were not mass produced, unlike other postcards which were manufactured by the printing process. Another attribute of the real photo postcard is that it is an actual photographic snapshot with all the minute details captured as opposed to an artistic rendering pictured on other types of postcards. Later on, chrome postcards came into fashion and merged coloured photographic images with mass production combining the best of both worlds. However, to the avid collector, it is still real photo postcards that are in high demand and hotly sought after.
Somewhere around the early 1900’s, the first real photo postcards were produced. Although they are being made even today, they flourished from 1910 to 1950. A photographer or an individual could, with the help of a postcard camera, take photos and produce their own postcards. This was done using a negative and developing the image straight onto postcard-sized photographic paper with a typical pre-printed postcard flipside. Real photo colours were either black and white or sepia (yellowish brown tones). They were mailed worldwide just like ordinary postcards.
Real photo cards are often confused with Black and White printed postcards. After all, they are both black and white! Some Black and White postcards even have a glossy finish, making the distinction between the two types even harder. The best method to establish whether a postcard is a real photo or a printed black and white is to inspect it under a loupe or a magnifying glass. If a dot pattern is seen, then the postcard has been printed. Whereas, if the image does not have dots and is even or solid, then it is a real photo.
There are several approaches to dating real photo postcards. The easiest way is to check to see if it has been sent through the mail. If the postmark’s cancellation date is readable, then obviously, you know the card’s age. Next you can look for a date written directly on the photograph that may have been added by the photographer. Without these clues, the last way is by examining the back of the postcard for distinguishing marks, generally located in the stamp box area. There you might be able to determine the manufacturer’s identity of the photographic paper. Knowing the characteristics of the marks that were used by each manufacturer and when their business operated can roughly date the card. Some manufacturers changed their marks over time, allowing a collector to further narrow down the time period of his postcard.
Real photo subject matter is best described as anything and everything. The ability to act like silent photographic eyewitnesses to events, the beginnings of small towns and large cities and even disasters, like floods or fires makes them very valuable historic records. They documented advancements in technology and transportation, such as, trains and automobiles. Real photo postcards recorded social culture and portraits of the rich, famous, important and beautiful people. They showed everyday people doing everyday things too.
Due to the limited number of real photo postcards, their popularity has been increasing and their prices rising accordingly which can be verified by watching online auctions. All the same, their sentimental value is priceless. These little snapshots are cherished reminders of yesterday.
Bring your photos to Minuteman Press Fourways or Randburg and make your own real photo postcards.

Vintage Real Photo Postcards or RPPC, for short, are perhaps the most desired cards that passionate postcard collectors hunt and collect. The reason for their appeal is that by their very nature there are at best only limited quantities of any particular event, view or subject since they were not mass produced, unlike other postcards which were manufactured by the printing process. Another attribute of the real photo postcard is that it is an actual photographic snapshot with all the minute details captured as opposed to an artistic rendering pictured on other types of postcards. Later on, chrome postcards came into fashion and merged coloured photographic images with mass production combining the best of both worlds. However, to the avid collector, it is still real photo postcards that are in high demand and hotly sought after.

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How to create custom postcards from your digital photos

February 28th, 2011 | 1 Comment | Posted in Postcards

Custom made postcards

Custom made postcards is an effective way to reach your target audience. Whether you want simple custom postcards for meeting reminders, a picture of you and your partner for custom wedding postcards or you are interested in creating a full-colour marketing piece, postcard printing is a cost-effective and convenient way to get your message across! More »

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