The First & Last Step In Printing

The benefits of branded stationery for your small business

October 19th, 2015 | Comments Off on The benefits of branded stationery for your small business | Posted in Branded Stationary, Stationary

Do you often wonder if people actually notice your branded stationery? Well, the answer is yes, absolutely. Branded stationery is a small tool that packs a big punch. Wherever your stationery goes, so does your logo and that results in more exposure for your business and, potentially some new clients. You can brand pretty much anything and everything, depending on your budget. The most common things to brand are mouse pads, pencils, pens, letterheads, paper weights and rulers, but truly, there is not limit.

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Why Self-inking stamps are the economical choice

October 12th, 2015 | Comments Off on Why Self-inking stamps are the economical choice | Posted in self inking stamps

Self-inking stamps are a quick way to get daily, monotonous jobs done. They have a variety of different uses ranging from adding the company name and address to envelopes and dating letters, to marking invoices and receipts. Self-inking stamps are also perfect for use in the filing process and for marking “late” payments. They are convenient, easy to use and can be moved from post to post and from person to person. Most importantly, they have a built-in ink pad, which makes them mess free.

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The benefits of using unique presentation folders for your business

October 5th, 2015 | Comments Off on The benefits of using unique presentation folders for your business | Posted in Presentation Folder, Presentation Folders

In today’s digital world, we often forget about print media, but presentation folders can be a powerful marketing tool. They not only make your business seem more credible, but they enhance your company’s image. The purpose of a presentation folder is to highlight the best bits about your company. Putting your best foot forward gives a great first impression. Arriving at a meeting with reams of paper can seem unprofessional; a presentation folder, custom-designed to suit your brand, ensures you appear organised and prepared.

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Making Your Brochures More Effective

April 13th, 2015 | Comments Off on Making Your Brochures More Effective | Posted in Brochures

Far too many businesses create poorly thought out brochures in an attempt to market their company. Unfortunately distributing poor brochures can have a detrimental effect on your business’ reputation – the last thing you want is to become the laughing stock of your city because of a poor quality brochure. Below we’ll take a closer look at two easy-to-apply guidelines to ensure that your brochures achieve the desired results – every time.

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Booklet Ideas for your Business

April 6th, 2015 | Comments Off on Booklet Ideas for your Business | Posted in Booklets

Insofar as marketing tools go, booklets are often overlooked; however, they can prove to be one of the most valuable weapons in your marketing arsenal. If executed correctly, a booklet can add value to the lives of your target market while establishing your business as an authority in the industry. Below we’ll take a closer look at a few excellent booklet ideas for your business:

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Is Your Advertising Working Hard Enough for You? Part 2

May 27th, 2011 | Comments Off on Is Your Advertising Working Hard Enough for You? Part 2 | Posted in Articles
We continue here with our advertising ideas.
Some monthly magazines offer discounts for multi-ads placed over a 3, 6 or 12 month time period. Most publications have a different rate schedule for different types of advertisers – so depending on your product or service, you could qualify. And if not, sometimes just asking for the discount will give it to you.
Buy leftover space or airtime. This is advertising that the publication, radio or television station hasn’t filled by their usual deadline. Of course you’ll have to take the spots that are available, but again, depending on your business and the product or service you’re selling, that inconvenience could still be worth the discount and the exposure you’ll receive.
Use classified ads. They’re not just for employment offers any more. You’ll find classified ads in magazines and newspapers. Before writing your ad, go to your local library, and look through the back issues of the magazine or newspaper that you’re considering. Look at the ads that catch your eye, or that are repeated month after month. Those ads wouldn’t be in there each month, if they weren’t making the advertiser money. Use those ads as springboards for ideas when you’re ready to start writing your own classifieds.
Test your ads. Start out with the cheaper publications, so you can find out what’s working and what’s not. Play with them, and tweak them. Once you’ve got an ad that works, keep using it. You can run it more than once, or in more than one publication at a time. When it quits bringing in customers, or you start noticing a drop in effectiveness, then it’s time to change it.
Do you own a retail business? If so, check into co-op advertising funds that may be offered by your vendors. Co-op programs provide joint advertising for your and your vendor, and you’ll get a portion of the cost of the ad reimbursed because the ad mentions the vendor. (Note: most Co-op programs have strict guidelines, so check with your vendors and make sure you’re following the rules).
Barter for goods and services. This can be especially effective with radio stations and local papers. See if you can provide your products or services in trade for the cost of advertising. (Also called “trade” or “In-kind” ads, the radio station or publication gives you the ad in exchange for products or services of equal value, and then uses those products or services as part of a promotion or contest for their listeners or readers). This can also be a great way to get additional free publicity, so if you decide to try this method, get creative and think outside the box!
Reuse your ads in other advertising medium. If you’ve got an ad that’s especially effective, or looks great, reuse it in a circular, brochure, handout, flyer or direct mail piece. Use the graphics on your Webpages.
Finding a healthy mix between online and offline advertising, looking for ways to extend your reach and your advertising rand, and cutting costs creatively will help you ensure that your advertising is working hard for your success.
Last time we gave you some ideas for effective and affordable advertising. We continue below with our advertising ideas.
  • Some monthly magazines offer discounts for multi-ads placed over a 3, 6 or 12 month time period. Most publications have a different rate schedule for different types of advertisers – so depending on your product or service, you could qualify. And if not, sometimes just asking for the discount will give it to you.
  • Buy leftover space or airtime. This is advertising that the publication, radio or television station hasn’t filled by their usual deadline. Of course you’ll have to take the spots that are available, but again, depending on your business and the product or service you’re selling, that inconvenience could still be worth the discount and the exposure you’ll receive.
  • Use classified ads. They’re not just for employment offers any more. You’ll find classified ads in magazines and newspapers. Before writing your ad, go to your local library, and look through the back issues of the magazine or newspaper that you’re considering. Look at the ads that catch your eye, or that are repeated month after month. Those ads wouldn’t be in there each month, if they weren’t making the advertiser money. Use those ads as springboards for ideas when you’re ready to start writing your own classifieds.
  • Test your ads. Start out with the cheaper publications, so you can find out what’s working and what’s not. Play with them, and tweak them. Once you’ve got an ad that works, keep using it. You can run it more than once, or in more than one publication at a time. When it quits bringing in customers, or you start noticing a drop in effectiveness, then it’s time to change it.
  • Do you own a retail business? If so, check into co-op advertising funds that may be offered by your vendors. Co-op programs provide joint advertising for your and your vendor, and you’ll get a portion of the cost of the ad reimbursed because the ad mentions the vendor. (Note: most Co-op programs have strict guidelines, so check with your vendors and make sure you’re following the rules).
  • Barter for goods and services. This can be especially effective with radio stations and local papers. See if you can provide your products or services in trade for the cost of advertising. (Also called “trade” or “In-kind” ads, the radio station or publication gives you the ad in exchange for products or services of equal value, and then uses those products or services as part of a promotion or contest for their listeners or readers). This can also be a great way to get additional free publicity, so if you decide to try this method, get creative and think outside the box!
  • Reuse your ads in other advertising medium. If you’ve got an ad that’s especially effective, or looks great, reuse it in a circular, brochure, handout, flyer or direct mail piece. Use the graphics on your Webpages.
Finding a healthy mix between online and offline advertising, looking for ways to extend your reach and your advertising rand, and cutting costs creatively will help you ensure that your advertising is working hard for your success. And contact Minuteman Press Fourways or Randburg for affordable design and printing services.

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Is Your Advertising Working Hard Enough for You? Part 1

May 27th, 2011 | Comments Off on Is Your Advertising Working Hard Enough for You? Part 1 | Posted in Articles
As a small business owner, every rand you spend is a rand that comes right out of your pocket and affects your profit margin, especially when you’re trying to grow your business. If you’re going to succeed, you have to pay close attention to your bottom line and look for creative, innovative ways to cut costs while still getting what you need.
That old saying that it “takes money to make money” has never been truer than when it comes to promoting your business.
So when it comes to spending money on advertising, how do you make sure that your advertising is working hard enough, without spending a fortune?
Thanks to the Internet, you’ve got lots of options for finding cost-effective advertising that does what it’s supposed to – bring targeted customers who are hungry for what you’re selling, right to your door. But don’t forget about cost-effective offline methods as well.
Here are a few ideas to help you get started:
Focus your advertising rands on your target market. The tighter your niche, the better your chances of finding the customers who are looking for exactly what you’ve got to sell! So rather than going wide, and trying to sell to everyone, narrow your focus, and then, if possible, narrow it some more! Figure out who your “ideal” customer is, and then create an advertising campaign for them. Once you know who you’re selling to, look for media that target that demographic. Depending on your product or service, think community and neighbourhood newspapers, high school sponsor advertising, chamber of commerce directories, etc.
If your ideal customers aren’t defined by a specific geographic location, look at regional or specific demographic publications. Perhaps a regional paper runs an annual issue that focuses on an issue or activity that reaches your target market. Use local cable television to broadcast your ads only in certain markets. You’ll get cheaper rates and a more focused demographic.
Always ask for a discounted rate. (Many publications offer an “agency” discount of up to 15 percent. If you are acting as your own in-house advertising agency, you might qualify for the special rate.
Keep an eye out for the rest of our ideas and in the meantime, if you need any printed advertising, contact Minuteman Press Fourways or Randburg for quality printing.

As a small business owner, every rand you spend is a rand that comes right out of your pocket and affects your profit margin, especially when you’re trying to grow your business. If you’re going to succeed, you have to pay close attention to your bottom line and look for creative, innovative ways to cut costs while still getting what you need.

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The Importance of Business Cards

September 23rd, 2009 | 3 Comments | Posted in Business Cards

Every business professional needs a business card, from freelancers, to consultants, corporate executives and entrepreneurs. Why are business cards so important in the business world? Because they provide vital information and function as your single most effective marketing tool. Unlike mass mailings, emails or other marketing methods a potential client or business associate carries your business card around with them. However, it is not enough to just give your business cards out. A plain business card design will end up being discarded over bright colored cards with creative features.

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Business Flyers

September 23rd, 2009 | Comments Off on Business Flyers | Posted in Business Flyers

The first rule of drumming up clients for any type of business is getting the word out. Business flyers work to spread the word about your business, helping it to reach a wider audience and they are also one of the most affordable advertising methods. Though you can choose to design your own business flyers to save money, they still need to look professionally made. Free business flyer templates and software programs make the process easier.

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