The First & Last Step In Printing

Quality wedding invitations will ensure your dream wedding

November 11th, 2013 | Comments Off on Quality wedding invitations will ensure your dream wedding | Posted in Articles

Wedding invitations convey so much more than the information printed on them. They don’t just tell people that you are getting married and that they are invited to share this day with you, but the design and quality of these invitations also say something about you, your special day and how you feel about the people you are inviting.

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Minuteman Press Fourways – one of the top 3 finalists at the BASA ‘Small business’ awards

October 2nd, 2013 | Comments Off on Minuteman Press Fourways – one of the top 3 finalists at the BASA ‘Small business’ awards | Posted in Articles

For many years Minuteman Press  Fourways has believed in the adage of ‘giving back to’ and supporting the community that supports us. Many of our chosen charities are for individuals, but the one of which we are most proud, is our ‘Patronage of the arts’’ in the form of our sponsorship of the Symphony Choir of Johannesburg. We are truly inspired by these people who enhance the lives of so many others through their wonderful performances throughout the country.

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10 years of service excellence and building relationships!

September 30th, 2013 | Comments Off on 10 years of service excellence and building relationships! | Posted in Articles

Yes, Minuteman Press Fourways is 10 years old this month….. and this ‘coming of age’ has seen us grow to the solid, experienced company that we are proud to be today.

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Training Documentation

February 10th, 2013 | Comments Off on Training Documentation | Posted in Articles, Printing, Training Materials

What do you need to put into training documentation for it to be a good document? Here are some ideas:

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Creating a successful newsletter

May 11th, 2012 | 1 Comment | Posted in Articles

A printed newsletter in Fourways can be a great marketing tool if distributed and designed properly. It can be used to grab the attention your target audience – whether it’s customers, potential buyers, colleagues or investors. A printed newsletter can establish your brand amongst potential clients and ensure that your contact details are nearby when clients are interested.

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Making an impression with presentation folder

May 9th, 2012 | Comments Off on Making an impression with presentation folder | Posted in Articles

One of the best marketing tools is a printed document or folder that a potential client takes home or to his office after a function. This means that such a presentation folder will end up on a client’s desk, serving as a reminder of your pitch or project long after the presentation has taken place.

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Rice Paper Printing

October 7th, 2011 | Comments Off on Rice Paper Printing | Posted in Articles, Invitations, Printing

If you looking for someone who can print on rice paper, these 2 companies will be able to help you:

How to take great photographs of people

August 12th, 2011 | Comments Off on How to take great photographs of people | Posted in Articles

Digital photography is one of the things that people do every day. With the birth of cell phone cameras, almost all people have wanted to become amateur photographers. But there is more to digital photography than what it seems. It is not just taking photos and capturing the moment, it is about making sure that the moment is something you will be remembering through the years. To do that you need to be able to take a shot of people that is both interesting and endearing.

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Is Your Advertising Working Hard Enough for You? Part 2

May 27th, 2011 | Comments Off on Is Your Advertising Working Hard Enough for You? Part 2 | Posted in Articles
We continue here with our advertising ideas.
Some monthly magazines offer discounts for multi-ads placed over a 3, 6 or 12 month time period. Most publications have a different rate schedule for different types of advertisers – so depending on your product or service, you could qualify. And if not, sometimes just asking for the discount will give it to you.
Buy leftover space or airtime. This is advertising that the publication, radio or television station hasn’t filled by their usual deadline. Of course you’ll have to take the spots that are available, but again, depending on your business and the product or service you’re selling, that inconvenience could still be worth the discount and the exposure you’ll receive.
Use classified ads. They’re not just for employment offers any more. You’ll find classified ads in magazines and newspapers. Before writing your ad, go to your local library, and look through the back issues of the magazine or newspaper that you’re considering. Look at the ads that catch your eye, or that are repeated month after month. Those ads wouldn’t be in there each month, if they weren’t making the advertiser money. Use those ads as springboards for ideas when you’re ready to start writing your own classifieds.
Test your ads. Start out with the cheaper publications, so you can find out what’s working and what’s not. Play with them, and tweak them. Once you’ve got an ad that works, keep using it. You can run it more than once, or in more than one publication at a time. When it quits bringing in customers, or you start noticing a drop in effectiveness, then it’s time to change it.
Do you own a retail business? If so, check into co-op advertising funds that may be offered by your vendors. Co-op programs provide joint advertising for your and your vendor, and you’ll get a portion of the cost of the ad reimbursed because the ad mentions the vendor. (Note: most Co-op programs have strict guidelines, so check with your vendors and make sure you’re following the rules).
Barter for goods and services. This can be especially effective with radio stations and local papers. See if you can provide your products or services in trade for the cost of advertising. (Also called “trade” or “In-kind” ads, the radio station or publication gives you the ad in exchange for products or services of equal value, and then uses those products or services as part of a promotion or contest for their listeners or readers). This can also be a great way to get additional free publicity, so if you decide to try this method, get creative and think outside the box!
Reuse your ads in other advertising medium. If you’ve got an ad that’s especially effective, or looks great, reuse it in a circular, brochure, handout, flyer or direct mail piece. Use the graphics on your Webpages.
Finding a healthy mix between online and offline advertising, looking for ways to extend your reach and your advertising rand, and cutting costs creatively will help you ensure that your advertising is working hard for your success.
Last time we gave you some ideas for effective and affordable advertising. We continue below with our advertising ideas.
  • Some monthly magazines offer discounts for multi-ads placed over a 3, 6 or 12 month time period. Most publications have a different rate schedule for different types of advertisers – so depending on your product or service, you could qualify. And if not, sometimes just asking for the discount will give it to you.
  • Buy leftover space or airtime. This is advertising that the publication, radio or television station hasn’t filled by their usual deadline. Of course you’ll have to take the spots that are available, but again, depending on your business and the product or service you’re selling, that inconvenience could still be worth the discount and the exposure you’ll receive.
  • Use classified ads. They’re not just for employment offers any more. You’ll find classified ads in magazines and newspapers. Before writing your ad, go to your local library, and look through the back issues of the magazine or newspaper that you’re considering. Look at the ads that catch your eye, or that are repeated month after month. Those ads wouldn’t be in there each month, if they weren’t making the advertiser money. Use those ads as springboards for ideas when you’re ready to start writing your own classifieds.
  • Test your ads. Start out with the cheaper publications, so you can find out what’s working and what’s not. Play with them, and tweak them. Once you’ve got an ad that works, keep using it. You can run it more than once, or in more than one publication at a time. When it quits bringing in customers, or you start noticing a drop in effectiveness, then it’s time to change it.
  • Do you own a retail business? If so, check into co-op advertising funds that may be offered by your vendors. Co-op programs provide joint advertising for your and your vendor, and you’ll get a portion of the cost of the ad reimbursed because the ad mentions the vendor. (Note: most Co-op programs have strict guidelines, so check with your vendors and make sure you’re following the rules).
  • Barter for goods and services. This can be especially effective with radio stations and local papers. See if you can provide your products or services in trade for the cost of advertising. (Also called “trade” or “In-kind” ads, the radio station or publication gives you the ad in exchange for products or services of equal value, and then uses those products or services as part of a promotion or contest for their listeners or readers). This can also be a great way to get additional free publicity, so if you decide to try this method, get creative and think outside the box!
  • Reuse your ads in other advertising medium. If you’ve got an ad that’s especially effective, or looks great, reuse it in a circular, brochure, handout, flyer or direct mail piece. Use the graphics on your Webpages.
Finding a healthy mix between online and offline advertising, looking for ways to extend your reach and your advertising rand, and cutting costs creatively will help you ensure that your advertising is working hard for your success. And contact Minuteman Press Fourways or Randburg for affordable design and printing services.

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Is Your Advertising Working Hard Enough for You? Part 1

May 27th, 2011 | Comments Off on Is Your Advertising Working Hard Enough for You? Part 1 | Posted in Articles
As a small business owner, every rand you spend is a rand that comes right out of your pocket and affects your profit margin, especially when you’re trying to grow your business. If you’re going to succeed, you have to pay close attention to your bottom line and look for creative, innovative ways to cut costs while still getting what you need.
That old saying that it “takes money to make money” has never been truer than when it comes to promoting your business.
So when it comes to spending money on advertising, how do you make sure that your advertising is working hard enough, without spending a fortune?
Thanks to the Internet, you’ve got lots of options for finding cost-effective advertising that does what it’s supposed to – bring targeted customers who are hungry for what you’re selling, right to your door. But don’t forget about cost-effective offline methods as well.
Here are a few ideas to help you get started:
Focus your advertising rands on your target market. The tighter your niche, the better your chances of finding the customers who are looking for exactly what you’ve got to sell! So rather than going wide, and trying to sell to everyone, narrow your focus, and then, if possible, narrow it some more! Figure out who your “ideal” customer is, and then create an advertising campaign for them. Once you know who you’re selling to, look for media that target that demographic. Depending on your product or service, think community and neighbourhood newspapers, high school sponsor advertising, chamber of commerce directories, etc.
If your ideal customers aren’t defined by a specific geographic location, look at regional or specific demographic publications. Perhaps a regional paper runs an annual issue that focuses on an issue or activity that reaches your target market. Use local cable television to broadcast your ads only in certain markets. You’ll get cheaper rates and a more focused demographic.
Always ask for a discounted rate. (Many publications offer an “agency” discount of up to 15 percent. If you are acting as your own in-house advertising agency, you might qualify for the special rate.
Keep an eye out for the rest of our ideas and in the meantime, if you need any printed advertising, contact Minuteman Press Fourways or Randburg for quality printing.

As a small business owner, every rand you spend is a rand that comes right out of your pocket and affects your profit margin, especially when you’re trying to grow your business. If you’re going to succeed, you have to pay close attention to your bottom line and look for creative, innovative ways to cut costs while still getting what you need.

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