The First & Last Step In Printing

4 steps to effective brochures

December 19th, 2016 Posted in Brochures

Brochures are highly effective marketing materials. They offer a great way to supply information, whether it’s to advertise, market, educate, inform or entertain. They provide the information people need, but are generally short and easily readable. The following five steps will help you create an effective brochure that will get the results you’re looking for:


Step 1: Identify the Brochure’s Purpose

Determine what you aim to achieve with the brochure i.e. when a customer reads it what do you hope to attain. Brochures are used for advertising, marketing, educating, informing, entertaining or a combination of these.  A clear identification of the purpose and communicating it to everyone involved in the project will help ensure that the brochure is an effective one.


Step 2: Identify the Audience

Knowledge of the audience helps you to craft a message which is suitable for them.  Their knowledge or skills set will determine the terminology and language you will use. Novices in the subject area should be addressed differently than experts. A good starting point in the process of identifying your audience is to compile all the information you have about them.


Step 3: Craft the Message

Armed with your purpose and knowing your audience will assist you in crafting the message. Knowing who the audience is, is the starting point, but you also need to refine what they need or want to know. This will help you decide on your brochure’s message:

  • What types of information will support the purpose of the brochure?
  • Is what you’re writing relevant to their wants and needs?
  • Consider the tone of the piece – is it upbeat or serious?
  • Are the words you’ve chosen appropriate for your audience’s education level and technical understanding?
  • Make sure you include a strong call to action in your brochure – reflect on the purpose you identified and provide a succinct call to action that will enable the reader to take the next step.


Step 4: Design the Brochure

When designing your brochure, you need to keep the following elements in mind:

  • Size, how large or small does the brochure need to be to accommodate your copy and images?
  • How much white space do you want to have?
  • How many panels will the brochure have?
  • Do you need to include a business reply card in the brochure?
  • Which colours and images will you be using?


Once you have taken into account the above process get in touch with Minuteman Press Fourways to handle all your printing requirements, from black and white copies to full-colour printing. We will provide you with a printing quote that will not break your bank.

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