The First & Last Step In Printing

Make sure your brochures get read and not just thrown away

August 26th, 2013 | 1 Comment | Posted in Brochures

The importance of brochures is not to be underestimated. Not only do they make people aware of your existence and tell them who you are and how to reach you, but they also convey in a bit more detail what it is your company does. The problem is that a lot of companies make use of this method to advertise themselves, so people get so tired of being handed brochures during the course of the day that they simply end up throwing them away, unread.
So how do you make sure your brochures will get noticed and won’t get thrown away without being looked at?


How to put together a stand-out catalogue

August 19th, 2013 | Comments Off on How to put together a stand-out catalogue | Posted in Catalogues

Your company sells a variety of products and every year, in the hope of bringing in more business, you have catalogues printed and sent to former and as well as potential clients. The last few you sent out did not add much to your profit margin and you’re struggling to understand why. “Are the products you’re selling no longer in demand?” you wonder anxiously. But then you remember reading on the net that other companies in your line of business are not only doing well, but due to good sales figures were able to expand their operation and you start to panic. “What am I doing wrong?” “What needs to change?”


Why instruction manuals should be booklets

August 12th, 2013 | Comments Off on Why instruction manuals should be booklets | Posted in Booklets

If your company is producing and selling products that come with sizable instruction manuals, why not have them bound into booklets?


Why business cards are important and where to have them made

August 5th, 2013 | Comments Off on Why business cards are important and where to have them made | Posted in Business Cards

Many people think that printed business cards have become outdated, that in the world we live in today they are nothing more than a relic from a time before cellphones, and are only still used by those technological dinosaurs who still haven’t realised that you can easily give someone your contact details by simply pushing a few buttons. Nothing could be further from the truth.