The First & Last Step In Printing

Pros and cons of litho printing

February 28th, 2012 | Comments Off on Pros and cons of litho printing | Posted in Litho Printing

Much can be said about the benefits of using litho printing. Many companies use it as it is cheaper per page when compared to other printing methods such as digital printing. Of course there are printing projects and requirements that are ideally suited to litho printing – and then there are those projects and needs that are better serviced by other forms of printing.

Pros and cons of digital printing

February 21st, 2012 | Comments Off on Pros and cons of digital printing | Posted in Digital Printing

There are a lot of companies who prefer going with digital printing because of the quick turnaround time for print orders. While it offers greater flexibility in the type of papers that you can choose from, digital printing is more expensive than other popular forms of printing. This type of printing is ideal for people who have small printing requirements though – and in this way can contribute to keeping the printing budget under control.

Tags: ,

How many business flyers should you print?

February 14th, 2012 | Comments Off on How many business flyers should you print? | Posted in Flyers

The main reason companies invest in flyers is to promote their services or products at trade and industry shows, during special seasons in the year or when they have a specific promotion. Even though business flyers can be used to effectively market your business and promote certain products and services, overinvesting in too many flyers can also be costly.


Different print marketing materials

February 7th, 2012 | Comments Off on Different print marketing materials | Posted in Print Marketing

Many companies still rely on printed marketing materials as a crucial part of their business marketing strategy. Although social media and other web-based platforms are becoming increasingly more important, it is not a substitute for printed marketing materials in countries like South Africa where many people still don’t have access to the internet.


Branded Promotional Goods

February 2nd, 2012 | Comments Off on Branded Promotional Goods | Posted in Branded Promotional Goods
  • 57% of the owners of Branded Promotional Products remember the advertiser’s brand or name; twice as high as that for television commercials which have advertising recall of 28% – radio commercials 32%.
  • 75% of the Branded Promotional Products have been in the recipients’ possession for more than six months and 33% for more than two years.
  • 73% of consumers say that products they received influenced their decision to buy or place an order.
  • 94% of the representative sample of the population aged 14 and over said they own one or several Branded Promotional Products.
  • 88% of the population aged 14 and over are influenced by promotional gifts.

With this coverage Promotional Products rank far ahead of the coverage achieved by any form of advertising in the mass media such as radio and television.